Workplace Wellness / AI Builder / Field Sales
I sell water
door to door —
and build the AI
that runs the route.
Field sales for Bottleless Nation in south-central Wisconsin by day. After hours I build the tools I wish existed: a personal CRM, an AI assistant, a scheduler, and a game about the job. Everything here is real and in use.
Live numbers from my own CRM, refreshed weekly. Last update 2026-09-05.
The day job: office water in Wisconsin
Five days a week I am in breakrooms around Madison — Sun Prairie, Waunakee, Windsor, Portage, Reedsburg and 21 other towns — swapping 5-gallon jug delivery for bottleless systems that plumb into the water line an office already has. Filtered and chilled on site, flat monthly rate, service included, instead of a per-jug invoice that moves every quarter. 129 offices in the territory are on it already. If you are weighing that change, these three pages are where I would start.
Projects
View allWaterDex
Field Sales CRM & Pipeline
The center of everything. A personal CRM that sits in front of the company system as a filter — every business card pulled is a card collected (rolodex meets Pokédex). Territory data on ~29,000 businesses, a six-stage pipeline (Untouched → Visited → Call List → Booked → Trial → Customer), a call cockpit, voice capture between stops, and a daily CADS scoreboard. By design it never writes to the company CRM directly: it reads, deep-links, and reconciles. A pipeline-only WaterDex 2.0 is in discovery — seven screens instead of 124, built for other reps too.
Sebastian
AI Assistant in Telegram
An AI assistant powered by Claude that lives in Telegram. Reads WaterDex through a read-only API, sends a weekday morning briefing and an evening outcome check-in, drafts follow-up emails, and reconciles the calendar. Sebastian can propose changes; a human tap confirms every one. The AI is structurally unable to write to company systems on its own.
WaterAdvantage
Public Water Quality Data
"Our water is fine" deserves a factual answer. Nearly 1,000 Wisconsin water system reports built from EPA and Wisconsin DNR data — 700K+ compliance monitoring records — plus guides on microplastics, PFAS, and treatment, an interactive recommendation tool, and gated company pages with magic-link login.
Hydration Hustler
Open-World B2B Sales Game
A 3D open-world driving game about the actual job: a five-day week on Wisconsin streets, running the CADS funnel one office at a time. Chase camera, a sun that moves through the day into a lit-up dusk, rain, drifting, lane-following traffic with real signals, and AquaJug trucks racing you to the door. Every office is a wild encounter in a Game Boy-styled battle: the jug stack, the delivery driver, the monthly invoice. Answer objections with your party of Hydromon, throw the business card, fill the HydroDex. Then keep the appointment, dial in the demo, pick a contract term, and upgrade the truck at HQ. Gamepad and touch supported, with a booking link at the end because it doubles as a lead magnet. Built on Three.js in a single HTML file, with a 2D fallback for devices without WebGL.
Writing
All postsMost of what I write about is office water — what is actually in it once it crosses onto your property, what the EPA does and does not regulate, and what the bottled-water numbers look like when you source them. Some of it is about the software I build to do this job. The full archive of posts on office water and building AI sales tools goes back through every one of them.
Curious how it all connects?
Talk to my AI — it knows the sales career, the projects, and the tech behind everything.
Start a conversation