About
Creative foundation. Sales instinct. Builder mindset.
I help companies ditch plastic bottles and overpriced water delivery by switching to modern, bottleless purified water and ice systems. I also build AI-powered tools in my spare time — 28,000+ lines of code and counting — because the best way to get better at something is to build the system that makes you better.
The Mission
At Bottleless Nation, I'm transforming breakrooms into wellness hubs. Bottleless water and ice, flavored and sparkling hydration, barista-style coffee — improving health, sustainability, and budgets at once. Every system we install eliminates thousands of plastic bottles and jugs. We serve 10,000+ businesses nationwide, and locally we go by Office H2O. This isn't just a water cooler pitch — it's a workplace culture upgrade.
The Career Arc
I started as a web designer and developer at UW-Madison, building award-winning educational websites adopted by schools in Singapore. That led to nearly a decade in media production — shooting, editing, and consulting for 1,500+ clients through Martial Studios, while growing social audiences 640% for a martial arts startup. Then I moved into marketing leadership at Stark Company Realtors, scaling a team from 10 to 30+ members and driving $115M in sales volume in a single year. The thread through all of it: I build things that move numbers.
The Builder Side
After hours, I build the tools I wish existed. JacobOS is my unified field sales dashboard — territory data, pipeline, CRM, and an AI assistant all in one place. VISION is an autonomous AI operating system that handles service health, workflow automation, and route optimization. Sebastian is an AI assistant powered by Claude that knows my pipeline and territory. I'm not a programmer by training — I build with AI, and the results compound.
The Philosophy
Systems should remove decisions, not add them. 'Where do I go today?' is the biggest failure point for a field rep, so I build tools that answer it. I sell consultatively — focused on culture, impact, and doing business the right way, not just moving units. I care about sustainability because eliminating plastic waste is the kind of thing you should be able to do while also saving money. And I post authentically on LinkedIn because nobody needs another over-polished AI-generated thought leader.