WaterDex
Field Sales CRM & Pipeline
The center of everything. A personal CRM that sits in front of the company system as a filter — every business card pulled is a card collected (rolodex meets Pokédex). Territory data on ~29,000 businesses, a six-stage pipeline (Untouched → Visited → Call List → Booked → Trial → Customer), a call cockpit, voice capture between stops, and a daily CADS scoreboard. By design it never writes to the company CRM directly: it reads, deep-links, and reconciles. A pipeline-only WaterDex 2.0 is in discovery — seven screens instead of 124, built for other reps too.